/ Observations

Thoughts

Occasional observations on messages, websites, and the people they’re for.

02 observations  ·  RSS ↗

Latest / Method — June 2026 · 3 min

Start with the message

Why the artefact is the last decision, not the first: the three questions that come before it.

Read the thought →
Ferry crossing Wellington harbour at dusk

/ The index

Start with the message

Why the artefact is the last decision, not the first.

Method3 min

The 20-minute brief

What to bring to an intro call — and what to leave at home.

Briefing2 min