Case /07 Selected work← All work
Church/Network
/ The brief
The Wellington Church Network is pastors and leaders from dozens of congregations, gathered around one hope: to see Te Whanganui-a-Tara Wellington thrive. A network spread across that many organisations needed a front door that no single church owned.
/ The approach
The network’s shared work comes down to five verbs: Connect, Pray, Serve, Declare, Multiply. Those five verbs became the navigation, so the menu makes the pitch before anyone scrolls. Values and people pages sit behind them, and the whole site stays light enough for a volunteer-run network to keep current.
- Message architecture
- Site design & build
- Values & people pages
- Light, volunteer-run upkeep
/ The outcome
- One front door
- A shared home any member church can point people to
- Nav = strategy
- Five verbs carry the vision without a paragraph of explanation
- Sustainable
- Simple enough to run without a web team behind it
“Five verbs in the nav explain the network before anyone scrolls.”