Case /03 Selected work← All work

PenielTrust

Client
Peniel Charitable Trust, Wellington
Years
2025 – now
Scope
Web · Fundraising · Giving infrastructure
Live
penieltrust.com ↗

/ The brief

The trust behind Wellington Hills Christian College exists to expand access to high-quality, affordable Christian education. It needed a public home that could explain the mission, report progress to supporters, and take the generosity that funds the work without friction.

/ The approach

Fundraising pages work when the money questions get answered before they’re asked. The site pairs a clear story (about, our work, project updates) with working giving rails: donations set up end to end, receipts issued automatically, and a Growth Fund campaign page with custom interactive blocks, including a pledge calculator that shows a supporter the true net cost of a five-year pledge after the NZ donation tax credit.

Front of the Wellington Hills Christian College building on a bright day

/ The outcome

Giving works
Donations flow with receipts issued automatically, no admin in the loop
Honest arithmetic
A calculator that shows what a pledge really costs after the tax credit
Ongoing
The engagement continues: campaign pages ship as the fund grows

“Generosity moves when the arithmetic is honest and the receipt is instant.”