Amplify

/ The brief

The Salvation Army’s national youth conference needed a digital home that could carry a fresh identity every year, take registrations without friction, and feel the way the event sounds: loud, young, certain.

/ The approach

An identity-led build: each year’s theme drives the type, colour and motion across the site. The registration flow and information architecture stay deliberately boring, since parents and youth leaders use this too, and content is structured so the team updates programmes and speakers without touching code.

• Annual identity extension
• Design & front-end build
• Registration flow
• Motion & launch assets

/ The outcome

Renewed

Three consecutive builds: 2023, 2024, 2025

Runs on

A CMS the youth team updates themselves

One desk

Identity, motion and web from a single supplier

“The best outcome a studio can show: the client came back. Twice.”